In the past 30 years, Chinese animal husbandry has experienced rapid development and has become a mature industry. One important link in the animal husbandry chain is the animal medicine distributor. Most of the employees in this industry come from veterinary clinics, technical service companies, or breeding cooperatives. They provide technical, diagnostic, medicine, and feed services to front-line breeders, ensuring the reasonable application of manufacturers' products to breeding ports, becoming the iron army that protects the breeding industry and playing a pivotal role in the flourishing development of Chinese animal husbandry. However, with the rapid development of social trends, animal medicine distributors on the front line of production have gradually become somewhat struggling to cope with the changes in the breeding industry.
As an animal medicine dealer, you may be facing some difficult challenges in the current market. For example, large-scale farming operations may not be willing to work with you, you may be losing major customers, and developing new customers may be slow. Additionally, small-scale individual customers are becoming increasingly rare, while large-scale farming operations are becoming more and more common. This means that your customer base is shrinking. Furthermore, product pricing transparency is a growing trend, leading to lower profit margins. Finally, market debt is a constant problem that can seriously impact your company's operations.
In this fast-paced and ever-changing market, new marketing strategies are emerging constantly, such as phone and internet sales, and even short video marketing. As new players push their products through mobile internet, prices naturally go down, and traditional dealers suddenly lose their advantages, with rapidly declining sales. As farming operations become more and more industrialized, animal medicine enterprises are establishing direct sales departments that directly supply large-scale farming operations. These enterprises are also able to provide comprehensive after-sales service, making these large farming operations more willing to cooperate directly with animal medicine enterprises.
Some dealers are responding to the growing market competition by constantly improving themselves. These dealers are closely watching the market's evolution, capturing hard-to-spot opportunities, and gradually improving their management. They are enhancing their competitive ability throughout the entire value chain in order to become the dominant player in their regional market.